Why Your Digital Presence Matters More Than Ever When Running a Radio or Podcast Advert...

Radio advertising still works and it works brilliantly when done right. It
reaches people in their cars, homes, or workplaces, cuts through the
clutter, and builds instant awareness.

But here’s the thing most businesses miss. Running a radio advert without
having your digital marketing, website, retargeting, and Google listings
properly set up is like pouring water into a leaky bucket. You might be
driving attention but most of it will slip away.

Let’s break down why your digital presence is critical to getting the most
out of your radio investment.

1. Your Website: The Conversion Engine

When someone hears your ad, chances are they won’t pick up the phone
right away, they’ll Google you or visit your website later.

That’s why your website needs to:

• Load fast and look professional on mobile.
• Clearly explain what you do and why choose you.

• Have obvious next steps “Book Now,” “Get a Quote,” “Enquire Today.”

Your radio advert builds curiosity. Your website turns that curiosity into action.

Think of it as your 24/7 salesperson waiting to catch the traffic your ad sends
your way.

2. Google Business Profile: The Local First Impression

Even if you mention your URL, most listeners will still search your business
name on Google or Maps. If your Google Business Profile isn’t optimised,
verified, or full of reviews, you’ll lose people to competitors who are.

A strong listing means:

• You show up instantly when they search.
• They see your photos, reviews, phone number, and location.
• You can track how many people called, visited your site, or asked for directions.

3. Retargeting: Keeping You Top of Mind

Not everyone acts the first time they hear or see you, but repetition sells.

With retargeting ads (on Google, Meta, Instagram, etc.), anyone who visits your
site after hearing your ad will start seeing your brand again and again online.

That repetition builds familiarity, and familiarity builds trust.

Radio introduces you. Retargeting makes sure you’re remembered.

4. Digital Marketing Campaigns: The Amplifier

When your radio campaign runs alongside digital ads and SEO, your brand sud-
denly feels everywhere.

Listeners hear your ad, then see your Google Ad or Facebook post later, that
consistency boosts credibility and response rates.

Even better, you can use custom tracking links or landing pages to measure how much traffic and how many enquiries came after each radio run.

Now your radio spend becomes measurable, not just memorable.

The Takeaway

Radio advertising at places like Southern Cross Austereo builds awareness.

Marketing Together provides Digital marketing that captures and converts
that awareness.

When you combine the two, with a great website, strong Google presence,
retargeting, and online tracking, you don’t just run an ad, you build a system
that turns attention into enquiries.

That’s how you get real ROI from your radio campaigns.

Your Google profile often makes the first visual impression after your radio ad.

How We Maximised The Impact of Our Radio Ad

Google Ads.

Targeted Advertising with High Conversion Rates.

Reach potential customers through keyword-driven ads across Google’s search and display networks. Appear at the exact moment they’re searching for your services, capturing high-intent leads ready to convert.

Website Developement.

Conversion Driven Website

We build conversion-driven, fully responsive websites designed to perform
across all devices. Our designers, developers, and marketing strategists work
together to create a site that not only looks great but drives real results, forming
the foundation of your long-term marketing success.

Google Business Profile Optimisation.

Rank Better in Local Area Search

Boost your visibility in local searches and attract nearby customers ready to act. An optimised profile helps you
rank higher on Google Maps and Search, driving more calls, visits, and enquiries from people in your area.

Meta Remarketing.

Get those visitors back again. Cheap.

Re-engage people who’ve visited your website or interacted with your brand on Facebook and Instagram but haven’t converted. Keep your business top of mind and boost conversions by up to 70% when paired with Google Ads.

Low Conversion Websites
vs High Conversion Websites

Radio Campaign Results

Increase In Brand Related Search

While running the campaigns, searches for Marketing Together on the Gold Coast has increased by 220% in the last 4 months.

* This does not include direct traffic to our website

Increase in Direct Traffic to the Website

Direct traffic to the website has increased by 200+ visitors per
month while running the campaigns. During the week we ran the additional spots, we had an additional 60 direct visitors.

Sales To Date

In The Pipeline

Grand Total

Radio Ads Signed Clients

Tracking & Measuring Radio Impact

Our proprietary tracking system connects to Google platforms and overlays your radio airtimes (Australia/Brisbane) to prove uplift when ads are live versus when they are not.

Data Sources We Connect

Google Analytics: spikes in sessions, engaged sessions, enquiries, form submits and clicks-to-call.
Google Search Console: lifts in branded searches and click-through on brand results.
Google Business Profile: calls, website clicks, direction requests and profile views.
Google Trends: brand interest benchmarked against the wider market.
Meta: increases in reach, impressions, engagement rate, click-throughs, and conversion events.
CRM Integrations: tracking lead source performance, enquiry-to-sale conversion rates, customer journey insights and revenue attribution.

How It Works

Log Every Spot - each airtime is captured by date, station, program and creative.
Measure the Moment - monitor brand search and traffic in 0–10, 10–30 and 30–120 minute windows after spots air.
Compare Periods - contrast radio “on” windows with matched control periods when ads are off.
Show the Lift - report clear uplifts in searches, traffic, calls and enquiries with annotated charts.

What You Get

Proof of performance for your radio spend.
Station & daypart insights - see which times and creatives drive results.
Attribution anchors - optional vanity URLs, promo codes and radio-only phone numbers.
Actionable optimisation - recommendations to refine rotations and creative.

Implementation Notes

Timeline charts with radio airtimes overlaid on website sessions and brand searches.
Lift table by station/program/creative showing incremental sessions, calls and enquiries.
Before vs during campaign summary with key metrics and percentage change.

Example Outputs

Timezone: Australia/Brisbane
(AEST/AEDT aligned).
Privacy-safe collection aligned with Australian privacy requirements.
Compatible with GA4, GSC, GBP and Trends out of the box.

What we Track

Website sessions (direct, organic, referral)
Engaged sessions & bounce rate
Form submissions / enquiry completions
Click-to-call actions from the site
Page views & landing page trends

Clicks for directions
Phone calls
Website clicks from profile
Profile views (search + maps)

Relative brand search interest over time
Comparison of brand interest vs industry terms
Social post interactions & impressions

Brand Search Impressions
Brand Search Clicks
Click-through rate on branded results
Average position for brand keywords

Our Commitment to Communication

At Marketing Together, we believe strong communication is key to a successful partnership. Unlike other agencies that keep clients in the dark, we guide you with clear strategies, regular updates, and ongoing support. Your success is our success, and we’re with you every step of the way.

Regular Consultations

Fortnightly or monthly check-ins with your Marketing Specialist to review results, refine strategies, and address any questions.

Monthly Reports

Clear, tailored reports covering key metrics such as website traffic, conversions, social engagement, and data-driven recommendations for the next steps.

Live Reporting Tools

Access real-time dashboards to monitor campaign performance and stay informed whenever you need.

Email Updates

Regular updates on progress, new opportunities, and prompt responses to any queries you may have.

Collaborative Feedback

Easily review and approve content with our intuitive scheduling tool, ensuring everything aligns with your vision and brand guidelines.

Dedicated Point of Contact

In-depth planning sessions to brainstorm ideas, review performance, and adjust strategies based on data-driven insights.

Clear Action Plans

Each consultation and report includes actionable next steps, so you always know what’s happening and why.

Why We're Different.

Most agencies focus on delivering services. We focus on delivering results through relationships.

We don’t just work for you; we work with you.

While others might leave you guessing, we keep you informed, involved, and empowered.

Optimising Radio Campaigns Through Split Testing

Split testing, also known as A/B testing, is a highly effective way to ensure your radio advertising delivers the strongest possible results. Instead of relying on assumptions, split testing uses real audience data to determine which version of an ad performs better.

For radio, this might mean testing different ad scripts, tones of voice, lengths, or calls to action across various stations, time slots, or audiences. For example, you might compare two versions of a radio spot, one that leads with a promotional offer and another that focuses on brand storytelling, to see which drives more website visits, enquiries, or calls.

By isolating and testing one variable at a time, such as the opening line, background music, or voiceover style, you can identify what resonates most with listeners. From there, you can double down on what works and refine what doesn’t.

Over time, these insights allow you to fine tune your radio messaging, improve listener engagement, and maximise return on your ad spend. The result is a campaign that not only sounds great but performs even better, helping your business reach the right people with the right message at the right time.

Your Journey Continues
With Us...

How Our Campaign Management Fees Work

You can increase and decrease your advertising spend with us at any stage.
We do require the requests to be in writing.

Our Fee Structure

Service	Base	Advertising Spend Range	Total Fee
Google Ads Campaign	$500	$0 - $1,500	Base Fee
		$1,500 - $9,999	Base Fee + 15% Ad Spend
		$10,000+	Base Fee + 12.5% Ad Spend
Meta Funnel Campaign/LinkedIn Campaign	$1,000	$0 - $1,499	Base Fee
		$1,500 - $4999	Base Fee + 20%
		$5,000 - $9,999	Base Fee + 15%
		$10,000 - $19,999	Base Fee + 12.5%
		$20,000+	Base Fee + 10%
Multi Platform Campaigns eg. LinkedIn & Meta TikTok & Meta	$1,400	$0 - $1,499	Base Fee
		$1,500 - $4999	Base Fee + 20%
		$5,000 - $9,999	Base Fee + 15%
		$10,000 - $19,999	Base Fee + 12.5%
		$20,000+	Base Fee + 10%
Meta Remarketing Campaign	$300	$0 - $500	Base Fee
Meta Remarketing Campaign	$300	$500+	Base Fee + 15%

* Note should you adjust your advertising spend and it impacts on your monthly administration fee. You will be invoiced the difference at the conclusion of the month.